WDDS Cyprus

Digital Marketing for Publishers: Strategies for the Future
2024-11-22 14:15 - 16:00 (Asia/Nicosia) | Lanitis Carob Mill, Limassol
Registration: https://limassolbookfair.com/en/engrafi/
The Goethe-Institut Cyprus is happy to support the third edition of the Limassol International Book Fair with with Felicia Hofmann‘s participation in the full-day professional conference that opens the fair. On this day, experts from the book industry in Cyprus, Greece, Europe, and the Arab world will come together to discuss local, regional, and international challenges as well as opportunities in the industry.
Felicia Hofmann has been invited to give an engaging presentation on Digital Marketing. In her talk, “Best Practices for Social Media Marketing: From Big to Small,” she will provide practical insights on how publishers—regardless of size and resources—can engage their community and leverage current trends through targeted social media strategies. The following questions will be central to her presentation: How can effective social media marketing be achieved even with limited resources? What constitutes authentic content, and how can publishers benefit from the latest tools?
In addition to her role as a speaker, Felicia Hofmann will also be available as a point of contact for local and regional publishers. Take this opportunity to gain valuable insights into the world of digital marketing and elevate your own social media presence to the next level.
Felicia Hofmann, who grew up in Bern (Switzerland), studied Social Anthropology and Religious Studies in Fribourg (Switzerland) before moving to Munich in 2019 to work for Burda Verlag. Today, she is the Social Media Team Lead in the marketing department of dtv publishing and is responsible for strategic planning on platforms such as Instagram and TikTok.
